career consulting & coaching

coaching

Many creative professionals benefit from personalized coaching to help with launching, directing, and growing their careers. My unique hands-on approach to career and practice development includes numerous specialized well-proven methods and techniques that can be surprisingly effective.

Each engagement is typically unique, so format, scheduling, and cost vary accordingly. Typical engagements occur in several iterations over a period of weeks or months, and can cost from several hundred to several thousand dollars.

consulting

I also provide professional business, communications, and information technology-related consulting services to artists and makers as well as associations and collectives, galleries, dealers, curators, and collectors. Because of the uniqueness of the nature and complexity of each engagement, fees vary accordingly.

Call or email me directly to explore if my coaching or consulting services are right for you or your arts group.

seminars & workshops

The Future of Art & Craft: Key Business Strategies for the Digital Era

Aimed at both new and experienced artists and makers alike, this seminar introduces key business and technology trends that are reshaping today’s marketplace. The presentation provides numerous examples as well as many ideas, strategies, and tools that professional and aspiring artists and artisans can put to use quickly and easily.

Call or email me directly to schedule a talk for your arts group or event.

Digital Strategies for Artists & Crafts Makers

This half-day workshop explores the fundamentals of marketing, promoting, and selling art and craft in an era when everything is "going digital."

Aimed at both new and experienced artists and crafts makers alike, this in-depth workshop explores key business and technology "next practices" that are essential to career success in today’s marketplace. The workshop includes numerous examples and case studies, and provides many ideas, methods, and tools that artists and artisans can put to work immediately.

Topics cover specific strategies, priorities, and practices for using the web to market, promote, and sell art and craft. Emphasis is placed on tying these together into a single, cohesive plan for doing business online as a self-employed creative professional.

Call or email me directly to schedule a workshop for your arts group or event.

Writing the Artist Statement & Biography

This series of two three-hour workshops focuses on learning and applying tried-and-true methods for creating an artist's statement and biography.

Intended for both new and experienced artists and makers alike, this hands-on workshop covers the fundamentals of writing effectively about yourself and the art or craft that stems from your practice. Emphasis is placed on making the process of writing simple, practical, and methodical. Main subject areas include format, structure, length, narrative style, target audience, content, and editing.

Participants should expect to complete an outline draft of their statement and bio during the workshop. While the workshop focuses explicitly on creating an artist's biography and statement, the same concepts and techniques also apply to preparing grant applications, cover letters, press releases, event announcements, and almost any other form of written communication.

Call or email me directly to schedule a series for your arts group or event.

The Business of Being Creative

This is a series of four seminars on "business best practices" for professional artists and crafts makers. These seminars aim to demystify the essential practices that make up the business of art and craft, and are designed to meet the needs of both new and experienced artists and makers alike.

Each three-hour session concentrates on a different aspect of being “creatively self-employed” and will introduce you to dozens of business ideas, action plans, and practical, easy-to-use tools that can be put to work right away.

Week #1 – Creativity and business: the basics

• Creating your career plan and strategy
• Selecting your ‘business model’ and ‘market niche’
• Pricing and positioning for your target market

Week #2 – Marketing your creativity

• Branding your creativity
• Engaging with your target audience(s)
• Cultivating your ‘market presence’

Week #3 – Promoting your creativity

• Communications, PR, and media relations
• Using ‘connectedness’ to get your message out
• Mastering new media and the web

Week #4 – Selling your creative work

• “Productizing” the results of your creative efforts
• The changing role of galleries, dealers, and art fairs
• Selling to customers directly, both online and offline

Call or email me directly to schedule a series for your arts group or event.