online solutions for artists, sculptors & crafts-makers

strategy, marketing & communications...

Making the most of your online presence involves being focused and persistent in bringing an audience to your work. Old-school principles still apply but the interactive web adds new wrinkles to how arts audiences are found, engaged, and nurtured.

My approach to marketing, promoting, and selling creative works using the web is based on more than a decade of hands-on experience and employs the latest advances in social media and in-bound marketing strategies, methods, and tools.

let's connect...

  • phone - 416-899-4620

marketing-related services & more

I provide specialty business, marketing, and information technology-related services to artists and makers as well as to studios, galleries, collectives, associations, and others on a custom basis.

Projects vary in focus and scope, and frequently combine web-related services as well as designing and implementing computer systems and business processes. Examples of the focus of many of my engagements are described below.

business & creative strategies

  • Developing and implementing market positioning, pricing, penetration, and distribution strategies
  • Establishing and communicating brand identity using traditional and web media
  • Creating and leveraging contact lists and digital and media asset inventories
  • Planning, budgeting, directing, and managing projects, collaborations, and events

marketing & communications

  • Developing and executing public relations and media communications strategies
  • Creating and developing a sustaining, relevant online presence
  • Conceiving, producing, and implementing effective email and online marketing and communications campaigns
  • Designing and implementing inbound marketing campaigns through search engine optimization and by leveraging social media

customer & commercial relations

  • E-commerce implementation and financial administration, reporting, and management systems
  • Physical inventory management and local, regional, national, and international logistics
  • Information technology planning, acquisition, implementation, and support

getting started...

Every project begins with a personal discussion of your unique needs and objectives - call or email me directly to arrange for a free initial consultation and cost estimate.